Monday, November 13, 2017

Board Member Giving Commitments That Stick


Most boards have the expectation that every board member be a “donor of record” to the organization every year. Fewer boards have learned how to spiritually inspire all board members to be generous givers. (I’ll define “generous” in this blog.)


So during a coaching session with a ministry’s governance committee recently, a board member shared how he reminds himself—every day—about his giving commitment.

In my last blog, “7 Ways to Address Absentee Board Member Syndrome,” I mentioned a helpful template, the “Board Member Annual Affirmation Statement,” which details a board member’s roles and responsibilities for the three board hats: governance, volunteer, and (event) participant. The template also communicates the board’s expectation (and preferably its written policy) on board member giving—and that expectation is communicated and affirmed by board prospects during the “dating” phase of recruitment. 

In the ECFA Governance Toolbox Series No. 1: Recruiting Board Members, the materials note that “board nominees must meet our 6 Ds criteria” which include: Discerning Decision-Maker, Demonstrated Passion, Documented Team Player, Diligent and Faithful Participant, Doer (walks the talk!), and Donor. Here’s the Donor detail:

DONOR: Because Jesus said in Matthew 6:21, ‘Where your treasure is, there your heart will be also,’ this nominee is already a generous giver to our ministry. (Note: Many organizations define ‘generous’ as prioritizing your organization in the Top-3 of a person’s annual giving. Board members at all income levels can be generous.)”

So with that commitment—to be a generous giver to the ministry—here’s what this board member told us: “I taped that commitment form to the wall—right by my desk at work. It reminds me every day about my annual giving commitment.” Brilliant!

For more resources on inspiring board members to be generous givers, read “The Role of the Board in Development” (chapter 3) in Development 101: Building a Comprehensive Development Program on Biblical Values, by John R. Frank and R. Scott Rodin. That chapter lists four keys and four cautions to help board members be successful development partners.

BOARDROOM DISCUSSION: If we truly believe that “Where your treasure is, there your heart will be also,” then why would we not seek to inspire every board member to prioritize their giving so our organization is in their Top-3 each year? And…if we concur, how will we make this expectation clear to prospects and nominees to our board?