Friday, December 21, 2012

Board Service: “Easy when…”


I am what some call a “raving fan” of a small nonprofit ministry. So when—out of the blue—a board member called me, I was all ears. What’s up?

We had never met until her phone call this week. She lives in Minnesota and shovels snow. I live in California and don’t. Not much in common except our passion for this life-changing ministry.

“I’m just calling to say thanks to you and Joanne for your faithful support of our ministry,” she smiled. (I know. It was a phone call. I couldn’t see her smile, but I could feel it.) Her warmth was genuine. She was spiritually dialed into this ministry. And she had done her homework on me.  She also connected me to a humorous photo I had emailed to the CEO. We both laughed.

After the short, but deeply appreciated conversation, I simply said, “Thank you. And thank you for being an active and engaged board member.”

“Oh…it’s easy being a board member!” she bubbled. “It’s easy…when you believe in the cause!”

In the ECFA 2012 Governance Survey, CEOs were asked, “What is your board’s single greatest need?” Twenty-five percent (the largest single response) of the 255 CEOs of ECFA-accredited ministries who answered the question mentioned the challenge of inspiring board members to give and/or help with fundraising.

What’s the problem? “It’s easy when you believe in the cause!”

QUESTION: Before you invite prospects to join your board, what process do you use to spiritually discern if they have passion for your cause?

No comments:

Post a Comment