“Where Was the Board?” A Board Ambassador BHAG

Imagine if you magically received ten dollars every time you heard or read the question, “Where was the board?” I’m guessing you’d have some serious money in your savings account.

When reporters, bloggers, podcasters, and even donors and staff, ask “Where was the board?”—it’s usually in response to an organizational, financial, moral, or leadership crisis. But “Where was the board” is the wrong question. It’s certainly not the first question.

The question often showcases a foundational lack in understanding the basic roles and responsibilities of the typical governing board. Where was the board? Likely the board was present—but asleep at the wheel. But don’t blame podcasters, bloggers, and reporters for creating inappropriate expectations of the board. You gotta blame the board!

Here’s my Big Holy Audacious Goal (BHAG) for educating America! Add a new responsibility to the typical board member job description: “Board Ambassador.” Maybe something like this:

“Here at XYZ Ministry, every board member is also a Board Ambassador. We’ll equip you to leverage your circle of influence—and every appropriate opportunity—to communicate the mission of our ministry and the important role of the board in guiding and guarding the future in God-honoring ways. (What the board does and does not do!) As Board Ambassador, you’ll also be educating, mentoring, and inspiring the next generation of board members!” 

When the board chair “deputizes” every new and veteran board member with the “Board Ambassador” title, at least five good things should happen. Ask these five questions NOW and you’ll hear fewer “Where was the board?” questions later, we pray.

#1. To prepare for this new role, every board member will dust off the organization’s mission, vision, and values statements (and memorize them)—and review them regularly. 
     • Question: “Is the board in alignment with what God is calling them to do?” (Resource)

 #2. The board member job description will be fresh and relevant—and include “owning” the strategy and strategic plan and include holding the CEO accountable for three to five annual SMART goals. 
     • Question: “What’s the role of the CEO and when does the board conduct and address the CEO’s annual performance review?” (Resource)

#3. The board chair will ensure that a Board Policies Manual (think “corral”) is in writing and referenced at most board meetings. 
     • Question: “Is the board confident that the CEO, the board, and the staff are living within the policy (operating inside the policy fences established by the board)? How do we know?” (Resource)

#4. Every board member will look for opportunities to be the organization’s ambassador for educating people in good governance practices. 
     • Question: “Does my spouse, my pastor, my business colleagues, and people in my circle of influence, understand the role of the governing board?” (Resource)

#5. Board meetings and agendas will be more focused on the role of the board in guarding and guiding—versus listening to non-stop staff reports that pull board members into the weeds. 
     • Question: “Is the board living out the 80/20 Rule: Investing 80 percent of board work on future ministry opportunities—not rehashing the past?” (Resource)

Imagine…if all board members of all Christ-centered organization boards in North America were equipped and passionate about elevating the importance of God-honoring governance! Board members would be better at their board jobs—and maybe it would activate a holy ripple effect of good governance and stellar ministry leadership.

Then…instead of bloggers, podcasters, and reporters asking, “Where was the board?”—they’d be asking, “How do I get recruited to that board?”

Start paying yourself ten dollars for every time someone asks you, “How do I get recruited to that board?”

BOARD DISCUSSION: Who will take the lead on creating a “Board Ambassador” culture on our board?

MORE RESOURCES: You’re a more effective mentor and influencer of others when you are competent yourself, so pick a resource below to help refresh your board’s passion and understanding of their important governance roles and responsibilities:
     • Index to 30 blogs: Called to Serve: Creating and Nurturing the Effective Volunteer Board, by Max De Pree
     • Best Board Books: Index to 18 Good Governance Stimulators
     • Index to Ram Charan’s 14 Questions for Board Members + 3 Next Steps
     • Index to 22 Time-Saving Governance Tools and Templates